The key challenge with Next Energy Capital’s website design was how to address the variety of content, whilst ensuring the site was accessible and something users would want to engage with beyond a cursory browse.  I created a sustainability-led visual identity, which balances environmental purpose with financial credibility. The website design was undertaken simultaneously with developing the branding and incorporates this new visual language.

Purpose-driven imagery, rather than the usual generic solar panel images, brings the brand’s mission to life, while a corporate, data-driven approach and modular content structure establishes trust and communicates the business’s commercial strength, making complex information clear, accessible and engaging.